my name is Alexander and I am a German Designer, living in Ireland, with over 20 years of experience in the areas of Strategy, Brand, UR, UX, UI Design. I master all disciplines from idea generation to implementation, from strategy to success. All these disciplines accumulate in Product Design and Customer Experience.
Design provides the methods to solve any problem. I have successfully achieved this in the areas of sustainability, finance, fintech, SaaS, conversational AI, customer service, e-commerce, travel, transport & logistics, high-tech, precious metals and health.
Design Strategy is a systematic approach that applies the principles of Design Thinking to business strategy. The aim is to meet user needs in a way that enhances business performance. I was able to apply these principles for the first time in 2014 after learning them during my Usability Engineer FIT certification in 2012.
The opportunity was to support the first innovation team at TimoCom in Germany with a new UX Design team. I was able to effectively implement Design Sprints and coach a small sales team to conduct regular user testing with the goal of conquering previously unreachable markets.
The same principles also helped in the area of e-commerce growth hacking with AB Testing. As a UX designer for Rentalcars in Manchester, I helped our cross-functional team increase bookings worth £20 million per year.
Read more: AB tests at Rentalcars
When Genesys in Ireland was unsure about its unique selling proposition and business value proposition, I was hired to help them get out of the impasse. My Design Strategy helped to accellarete the whole product development process. After just 9 months we were able to sell an easy to use bot authoring AI app to our first customer for around 10 million euros.
The video above shows the vision prototype that convinced the US sales team and senior stakeholders at Genesys in Galway to move forward. [Save the bot]
As a solo Senior UX Designer on the cross-functional AI team, I took charge of the design process at a critical stage. This is how I helped the product team and management agree on a final version of their brand new bot authoring software. This was the key success driver to enable Genesys to sell a first version for a two digit million dollar price only 9 months after I started.
By introducing new UX design tools and processes, I helped TimoCom, Europe's largest online freight exchange platform, enter new growth markets.
I established new UX methodologies that helped the cross-functional team increase the rate of successful A/B experiments. As such, I have been primarily responsible for increasing many of the conversion rates resulting in tens of millions of Pounds in annual revenue growth for Rentalcars.com.
I have 6 years experience as a people manager with a maximum of 6 reports at the same time. In this role I coached junior and senior designers, briefed freelancers and hired designers from agencies. As a hiring manager, I have found and hired talent nationally and globally in four countries and two languages.
In 2012 I passed the exam to become a certified usability engineer FIT in Bonn. At that time, this further training was for professionals who had demonstrably worked in product development for at least two years. My Credential ID is UE-1111--04. Since then, I have regularly introduced and used the methods of UX design in the form of user research, design thinking, lean design and design sprints.
In 2010 I started as the first Product Designer at Europe's largest freight exchange TimoCom. Since then, I have always been responsible for the entire production process related to design. I repeatedly introduced shortcuts that increased the quality and speed of the design process. Such improvements included, for example, the introduction and development of multiple design systems as well as the direct creation of prototypes in code using HTML, CSS, Node, SASS, JS, Angular or PHP.
After graduating as a media designer for digital and print in 2003, I worked for many national and international companies in Germany. Even during my time as a UX and product designer from 2010 onwards, the skills I learned always helped me to achieve more. As a digital designer, I have used experience and skills in the areas of 3D design, graphic design, print and web design.
Design team foundation | Scaling UX | Introducing UX processes & standards | International UX coaching | UX Strategy | UX Workshop | Design Thinking | External partnership building & maintaining | Event presentation | Design System initiation | execution & implementation | Innovation team experience
Interviews | Surveys | Market research | Competitor review | Usability assessment | Usability testing | Accessibility assessment | Unmoderated testing | User research facilitation & organisation | Confluence.
Wireframes | Screen flows | Information architecture | Prototypes | Vision Prototyping | Design tokens process creation and usage | Design Systems workshop facilitation | process planning | creation & execution | Animation.
UI mockups | UI kits | Icon sets | Data visualisation | Micro-animations | Motion design | Illustrations | 3D graphics | Accessible UI | WCAG 2.1 | Responsive design | Adaptive design | Mobile first design | Brand design | Icon design | library creation & implementation | Component design | development & implementation.
Customer journey mapping | Workshop facilitation | Team management | Ideation sessions facilitation | Conversion optimisation | UX Benchmarking | A/B Testing | Growth Hacking | Confluence | JIRA.
HTML | CSS | JavaScript | SASS | Query JS | Node JS | CSS animation | Gulp | PHP.
MacOS | Windows | Ubuntu.
iOS | Android.
Bootstrap | AngularJS | ReactJS | Tailwind | Material Design.
Jira | Confluence | MS 365 | Google Workspace
Hotjar | Google Analytics
Figma | Sketch | Adobe XD | Zeplin | Balsamiq | Adobe After Effects | Cinema 4D | Lottie.
InVision | Framer | Marvel App | Proto.io.
FigJam | Miro | Google Analytics | Hotjar | Maze | SurveyMonkey | Google Forms | Lookback | Confluence | JIRA.
Adobe Photoshop or Sketch | CorelDRAW | Adobe Illustrator | Adobe After Effects | InDesign | Affinity Designer | Affinity Photo | Affinity Publisher.
Bit Bucket | Github | Atom | MS Dynamics | Visual Studio Code
I'm always happy to help and love to have a chat.
Ireland: +353 894530799