[1 minute read]
DE, Friedrichskoog, Health, Local, B2C
“Wellness ist - Mit sich und einer Umwelt in Einklang leben und Gesundheit genießen. Mit einem Lächeln dem neuen Tag begegnen und die Lust am Leben spüren.” “Wellness is - living in harmony with yourself and your environment and enjoying your health. Meet the new day with a smile and feel the joy of life.” [fontamar.de/wellness in 2004]
In 2003 Fontamar was an insolvent health resort with focus on therapy in Friedrichskoog, Germany. From 2000 a focus on therapy was no longer supported by German Health Insurances. The idea was to transform the focus of the company from Health to Wellness.
After a little competitor research we learned that we have no chance against our biggest competitor next to the east sea. In order to survive, Fontamar needed a complete rebranding and improvements in all areas. The learning curve was steep since I was responsible for all, marketing materials and media, colours, typography, main logo and sub logo, iconography, web site, photos, strategy with the leadership team. But everyone had to do a lot of things well they have never done before.
Read here soon how we actually managed to create a particularly beautiful, relaxing wellness experience for new guests and much more.